A company’s branding is all of the elements that make a brand identifiable and distinguishable from all other brands. Branding is much more than a logo—it is the embodiment of how your brand is experienced through color, design, font, and your story.

The purpose of branding is to help your customers immediately identify your business and differentiate your brand from competitors. Brand identity also provides cohesiveness throughout your company, creating a memorable first impression that feels professional & established in the marketplace.

A brand guide is a detailed manual that explains how a brand should be visualized and communicated. A brand style guide typically portrays the standards for using a company logo, colors, and fonts. It also includes how copy is written and the overall goal of its communications. Anyone who reads a brand guide should clearly understand the company’s voice, engagement, and look.

We consider a revision round to be any single list of constructive feedback, revisions, or changes following a presentation. Each package includes the standard number of revisions that we’ve found to be effective in delivering a great product to our clients. In the rare case that you might want additional revision rounds, we’ll ask if you’d like to add it to your project invoice at a prorated rate.